Our aim is to present those firms, organizations, social indicatives which support a healthy style of living among children and adults. Improvement of domestic life in every aspect, becoming an informed consumer, raising healthy children in a safe, natural and pollution free environment have been of highest priority for many families in the world and have been gaining increased popularity in Poland. It is manifested through the development of ecological food and ecological cosmetic lines of business. A movement to support ecology in family life has emerged; it has received support from the media, Internet portals and various organizations. Owing to this increased social awareness among people has been built. People look for healthy, natural products and services which have been certified as consumer and environmental friendly.